After being the muse of the perfume Florabotonica of Balenciaga in 2012, the star of Twilight – Kristen Stewart – was chosen to represent the new perfume “Rosabotanica”. For the new campaign, it is again black and white shot, that remind us spring and bunch of colorful flowers. The flask keeps the same esthetic, same shape, black stripes and a luxurious garden full of colors. The fragrance has been described like “a beautiful flower, but also a beautifully dangerous flower”. The heroine of the vampire movie matches perfectly with the message that Balenciaga wants to send. The launch is due in early 2014, but no specific date has been published.
This week it is the week of all announcement in the beauty planet, since Monday, we don’t stop to discover who will be the next muse of the brand of cosmetics. After Saskia de Brauw for Armani, Laura Stone for L’Oreal Paris and Leighton Meester for Biotherm, it is the turn of one of the most successful singer : Kate Perry.
The California Girl is on the honor today with the brand Covergirl. The signer of Roar has been chosen to be the new visage of the make up brand. After Pink and Queen Latifah’s collection, Kate Perry is the new muse. Everything goes well for her, after the big success of her last album. the commercialization of her third perfume “Killer Queen” and her second collection of lash.
Congratulations to KP !
Our favorite pest and fashionista of the Upper East Side has been chosen to be the new visage of the brand Biotherm. Leighton Meester is known for a succeed role in the TV series “Gossip Girl”. Leighton said : “What I like in Biotherm, is that it is a brand which is moving and in perpetual evolution, always more modern”. The international director declared that “she is a contemporary icon whose her talent, her energy and her beauty have made her as the visage of all of a generation”. We will see our fashionista on the campaign in the beginning of next year, particularly for the crème Aquasource, favorite crème of the actress. “I specially love the texture […] The sensation on my skin is so soft and fresh. it is natural and it perfectly fit with my skin, I have the impression to shine inside”.
The top model Lara Stone has been chosen to be the new muse of the cosmetic and capillary brand. The Dutch model is back just few months after the birth of her child. She made the cover of Vogue magazine and now she is the new visage of the French brand.
She reacted to the new and said “I am so flattered to join the dream team of L’Oreal Paris. To say to all women in the world Because I’m worth it is a big honor”. The president of the brand, Cyril Chapuy, said “Lara is a modern icon. Her rebellious and non-consensual beauty made her a strong woman successful. At the same time, she has stayed authentic, real, sensitive and fun”.