After being the muse of the perfume Florabotonica of Balenciaga in 2012, the star of Twilight – Kristen Stewart – was chosen to represent the new perfume “Rosabotanica”. For the new campaign, it is again black and white shot, that remind us spring and bunch of colorful flowers. The flask keeps the same esthetic, same shape, black stripes and a luxurious garden full of colors. The fragrance has been described like “a beautiful flower, but also a beautifully dangerous flower”. The heroine of the vampire movie matches perfectly with the message that Balenciaga wants to send. The launch is due in early 2014, but no specific date has been published.
I think that L’Oreal may be a fan of the TV show Gossip Girl, after announced that they has chosen Leighton Meester as the new visage of Biotherm, the French brand announced that Blake Lively (the actress of Gossip Girl) will be the new visage of the biggest cosmetic brand.
The American actress has already been the visage of different big brand as : the bag Mademoiselle of Chanel, and Gucci perfume (premiere). Blake Lively joins the clan of the biggest women of L’Oreal namely : Julianne Moore, Beyoncé, but also Eva Longoria and Jennifer Lopez. Blake proclaimed that ” I am proud of being of one l’Oreal women”.
I can’t wait to see the new campaign of L’Oreal and the most fashionista of the word. I am pretty sure it will be sophisticated, glamour and elegant, a perfect match between the cosmetic brand and the Upper East Side’s gossip girl. Everything goes well so far for the young actress , who declared few months ago that she has a project to set up her own lifestyle company.