We all know the new tendency of the online sales is to multiple their collaborations and to create a collection. Today it is the website styleshop.com that presented its new collection realized by 10 young designers. It is a glamorous and sophisticated collection. The designers who participated to this project are: David Koma, Emilia Wickstead, Mario Schwab, Mary Katrantzou, Matthew Williamson, Nicholas Kirkwood, Osman, Preen by thornton Bregazzi, Roksanda Ilincic and Sophie Webster. To present the collection, the website has chosen the young model – Poppy Delevingne. The red carpet collection is exclusively available at : styleshop.com
For its new campaign Burberry spring/summer 2014, the brand doesn’t appeal famous models as Clara Delevingne, Emma Watson or Romeo Beckham, but to a 100 % British group. Burberry’s CEO explained his choice : “There is a typical British ambiance this season, a soft quality, simple, romantic, who take alive through a casting of young and talented English”.
This new campaign confirms the engagement that the brand has by giving the chance to new talented persons, like the project Burberry acoustic which supports the young generation of British musicians.