Burberry’s new campaign : 100% British

For its new campaign Burberry spring/summer 2014, the brand doesn’t appeal famous models as Clara Delevingne, Emma Watson or Romeo Beckham, but to a 100 % British group. Burberry’s CEO explained his choice : “There is a typical British ambiance this season, a soft quality, simple, romantic, who take alive through a casting of young and talented English”.

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This new campaign confirms the engagement that the brand has by giving the chance to new talented persons, like the project Burberry acoustic which supports the young generation of British musicians.

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